Planned Giving

Planned Giving and the Keeler Legacy Society

Make a difference in the visual arts for generations to come. The Keeler Legacy Society honors individual supporters who contribute to the growth and prosperity of arts and culture through either bequests of financial planning vehicles or have established a named endowed fund. Our Keeler Legacy Society members benefit from opportunities to deepen their relationship with the Grand Rapids Art Museum through invitations to special events and receive periodic updates on important events.

What is Planned Giving?
The planned giving program assists interested individuals to aid them in making a meaningful charitable gift. We invite you to join other supporters.
What is the Keeler Legacy Society?
The Miner S. and Mary Ann Keeler Legacy Society exists to recognize our cherished supporters. Mike and Mary Ann Keeler took an important role in numerous arts and cultural projects in Grand Rapids and were Trustees, donors, and fund raisers for Grand Rapids Art Museum. To recognize their distinguished achievements and honor those who share their vision, GRAM formed the Keeler Legacy Society.
How to join the Keeler Legacy Society
  • Include GRAM in your will or trust
  • Name GRAM as beneficiary of your retirement plan or life insurance, or promise a gift of a work of art that GRAM has agreed to accept
  • Create a named endowment fund
Keeler Legacy Society Benefits
  • Invited to attend special museum events
  • Named in GRAM publications to give others the opportunity to follow your stewardship and leadership (unless you prefer to give anonymously)
  • Introduced to other generous people who have provided for GRAM’s future in their will or other planned giving.
Ways to Donate
Anyone who desires to give can make a legacy gift. With these tips for savvy donors, it is easy to create a lasting legacy!

  • We accept both large and small donations gratefully.
  • We accept donations during lifetime and at death.
  • Legacy gifts help you craft a plan to support causes important to you. You can support the arts, enrich education, protect the environment … and more.
  • GRAM offers several ways for you to make legacy gifts: through estate and financial plans and named endowments.
  • Many people give retirement benefits (IRAs or 401ks), insurance benefits, securities, works of art, real estate, and cash.
  • Establishing an endowment fund in your name gives you an opportunity to create an arts legacy for many, many years.
  • We offer donors an option to be recognized anonymously.
  • We provide confidential philanthropic services to prospective donors and their professional advisors, without obligation.
  • When you notify us of the legacy gift, you are eligible for membership in the Keeler Legacy Society.
Why Support GRAM?
Focusing on art, design, and creativity, GRAM will provide diverse platforms for experiences, ideas, and dialogue that enrich the human spirit and build practical learning skills. Through dynamic exhibitions, collections, learning initiatives, and community collaborations, GRAM will increasingly serve as a cultural beacon and civic anchor.
Are Donations Tax Deductible?
Grand Rapids Art Museum is a 501(c)(3) tax-exempt organization. The Federal Identification Number for GRAM is 38-1387136.

Donations are tax deductible to the extent allowed by law.

For more information about Planned Giving and the Keeler Legacy Society, contact Elly Barnette-Dawson, Director of Advancement, at 616.831.2906 or

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