Corporate Partner Spotlight

New Urban Home Builders

  NUHB20 Bingham Recker Interior 03

New Urban Home Builders is a boutique, design-focused custom home builder serving the West Michigan and Lakeshore areas. Unlike most general contractors, New Urban limits the size of their annual project portfolio to focus on providing a superior level of customer service and high-performance construction. Clients work directly with owner and principal, Scott Branc, rather than a project manager. New Urban strives to catalyze great design by facilitating collaboration between the homeowners, architect, interior designer, builder, and tradespersons. They rely on creativity and expertise to build unique, well-constructed homes that suit their clients’ tastes, lifestyles, and budgets.

It’s essential to New Urban’s identity as a corporate citizen to foster art and design in the community, and the Grand Rapids Art Museum has been a fantastic partner.”

Since New Urban relocated from Austin, Texas in 2012, the firm has been steadily gaining a reputation in West Michigan as a go-to builder for modern homes and mid-century modern renovations with several exciting projects underway at the moment: A modern tiny home, a renovation of a riverfront mid-century property, and several units in a new development in Ada. New Urban is also looking forward to an upcoming renovation on a stunning mid-century residence by the famous architect Otto Stark, known for his brutalist masterpiece, a skyscraper at 55 W. Wacker Drive in Chicago. To learn more about New Urban Home Builders, visit

Interested in learning more about our Corporate Partner program? Contact Marnie McGuire at 616.831.2901 or